Rebecca brings more than two decades of marketing leadership to Incite, with deep roots across the senior living, AgeTech, and digital health sectors. She has spent her career connecting innovative solutions to the people they serve. 

Before joining Incite, Rebecca served as Chief Marketing Officer at K4Connect, a mission-driven AgeTech company whose SaaS solutions help senior living communities streamline operations and boost efficiency while enriching life for residents, families, and staff. Earlier, she led go-to-market strategy at biometric-sensor innovator Valencell, and directed sales, marketing, and business development at KONTEK Systems for low-voltage design serving higher education and healthcare, including senior living. A University of New Hampshire graduate, she pairs sharp brand strategy with hands-on execution and a genuine passion for the senior living leaders who power the industry. 

Rebecca lives in the Raleigh-Durham-Chapel Hill area of North Carolina. Outside of work, she loves live music, hunting for mid-century treasures at estate sales, and time with family and friends.