503-726-5927 info@incitesp.com

Paula Reenstierna

Vice President of Business Development

Paula leads Incite’s Business Development initiatives, bringing over thirty years of experience in Senior Living Group Purchasing to the organization. She is a proven leader who has earned a reputation as a member advocate and group purchasing expert. Paula is passionate about helping Senior Living communities collaborate with the organizations that serve them. 


In 2018 she founded Aligned Consultants to help client organizations better understand and serve the Senior Living industry.   

Paula successfully lead a regional sales team in Senior Living GPO services for 7 years after launching UHF of New England, where she spent 15 years as Branch Manager, overseeing Sales and Operations. 

Paula began her career at Healthshare Associates, where she created the Member Services Division and ultimately advanced to Executive Vice President.